1. The alchemist: turning dormant data into decisions
A company's information lies dormant everywhere: in videos, conversations, emails, SharePoint, Google Drive. The alchemist cross-references them to reveal anomalies and connections that no report shows. This requires what Mustapha Benkalfate calls "the circular economy of internal intelligence": systematically recording meetings with participants' consent, keeping the transcripts, and storing and naming them correctly so they can inform decisions.
2. The digital twin: adapting to your counterpart
Before a negotiation, analyzing past exchanges with a counterpart and their public professional profile helps to better adapt the tone and arguments. AI excels at sentiment analysis. Mustapha Benkalfate uses it to manage cultural differences across the 17 countries where he works, and incorporates his counterparts' own words into his proposals: "It is very difficult to say no to your own request."
Precaution: analyzing individuals based on their data constitutes personal data processing. This use case requires compliance with GDPR and company policy, sticking to professional information, and never entrusting it to an unauthorized tool.
3. The devil's advocate: challenging your own decisions
AI can challenge a decision before it is made, provided it is well-framed with SCOPE©. It can also reveal unconscious decisions: summoning someone to your office rather than going to theirs, for example, already steers the conversation. The executive gains an available dissenter who is not afraid to displease.
4. The art director: maintaining visual consistency
From screenshots of websites or presentations one likes, AI can formulate an artistic direction, then adapt it to the company's colors and fonts extracted from its internal documents. This use case applies to a web page, a conference presentation, or a committee document. The SEAT© method helps retrieve the prompt of a successful visual to replicate and adapt it.
5. The pressure coach: deciding fast without deciding alone
An internal assistant, a corporate GPT, or a Microsoft Copilot agent receives a context file about the executive's mission, priorities, and personality. Before an urgent decision, it asks the right questions using the PROBE© method, instead of providing a ready-made answer.
What these use cases do not do
None of these roles make decisions for the executive. Mustapha Benkalfate reiterates in every session: if an AI decides, "it sounds good, it looks smart, but more often than not, it's the bamboo effect: solid on the outside, hollow on the inside." He also encourages every executive to get trained themselves, because you cannot lead a transformation if you do not understand the tool.