What the book contains
Mustapha Benkalfate wrote it while he was Head of Artificial Intelligence at Halifax Consulting. He presents it as a methodology book, which he says explains why it remains relevant despite the rapid evolution of tools.
- The "four pillars of prompting": role, context, audience, output format. They have become the SCOPE© method.
- The Infinite Mirror© learning methodology: learning to use AI with AI. This is the acculturation method acquired by Microsoft and LinkedIn.
- The "profit maximization zones": a method for deciding where to deploy AI, particularly agents. It is used where the stakes are high but errors are acceptable, never where errors are irreversible.
- Interviews with specialists, each in their field: security, the next steps for AI, professional applications.
The editorial choice: giving a voice only to specialists
"If you listen to someone who knows everything about artificial intelligence, they probably don't know much, because the subject is immense. That's why, for this book, I relied on highly specialized people: in each field, I wanted the best. I come from France, where we have this scientific mindset: when you assert something, you need solid arguments and verified claims."
A book given to his conference attendees
At the Modern Women & Administrative Summit in Kuala Lumpur, in July 2026, attendees who registered in advance received a copy of the book. Mustapha Benkalfate referred to it during his keynote for the methods he didn't have time to detail.
The co-authors
Amine Benchohra and Celina Zuberbühler co-authored the book. Celina Zuberbühler heads the Zuberbühler Lab, which conducts AI research and training in Switzerland.
Twelve books, and the next one
AI Generation is Mustapha Benkalfate's twelfth book. His previous works focus on job searching, career change, and career development, an extension of his coaching firm Jobtimise, through which he has supported over 10,000 people. With Dunod publishers, he notably co-authored The Secrets of a Successful Career Change (2023, Job & Career Development collection), with Julie Bouassami, Marie Deroy, and Matthieu Senmartin. He also publishes with Ellipses and received the UNESCO-CGE-Rotary award for an essay on professional ethics.
His next book is dedicated to the regulation of generative AI and the European AI Act.